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More on Standardized Testing...

In May 2007, a couple of colleagues of mine, and I had the opportunity to create a Facebook App for the Bschools channel titled "Best Fit Bschools." I researched how selecting grad schools could be more engaging and better fit for students by using the reference of old SAT/GMAT/LSAT tests. Erica Pelzek wrote the copy for all of the questions. We were trying to develop this app for the 2007 issue of "BusinessWeek Bschools Ranking" [http://www.businessweek.com/bschools/rankings/]. We mixed her copy with reappropriated science and math graphics.

She wrote with humor:

B-schooler since birth? Or weighing your options? Whether you've taken the GMAT five times already or are still considering academia, our quick quiz will dish out the b-schools that are the best fit for you. And after you take it, your Harvard Law-bound friends or UC-Berkeley-headed significant other can vote on which school they want you to choose.

Next page:

Have you been attending Future MBA meetings with Brooks Brothers-wearing, golf-playing buddies since your freshman year of high school? Or have you been gushing to your eco-friendly comrades about the environmentally sustainable sneaker line you dream of launching? Whether you want to pay $47,000 a year or $25,000, study in an ultra-urban or quaint rural setting, this brief quiz -- no data sufficiency questions, we promise -- will suggest the right b-schools for you.

The great thing about working together is that it becomes fun and more creative. Here are more excerpts of her creative writing. Angelos Dosoulas and I pieced together the graphics:
businessweek_bschools_app1.png

businessweek_bschools_app2.png

businessweek_fb_app.png

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