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New take on Gamification

http://musicexperiment.com

Here is a new take on gamification by MTV and Intel. Users sign up and complete social tasks using to get a chance to win tickets to concerts (public or clandestine). The first concert is Arcade Fire in Los Angeles using Instagram. Other social media outlets include Pinterest, Vine, Shazam etc.

Below are screenshots. If you visit the site, they have some cool javascript ixd patterns:
gamification_eg_01.jpg

gamification_eg_02.jpg


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