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Great presentation from Donald Norman, Interaction South America 2012

Donald Norman, author of The Design of Everyday Things presents this comprehensive overview of interaction/experience design, which cover his 6 design principles as well as visceral, behavior, and reflective states of the user:

Aside from that, he is coming out with a new book that will possibly cover projected designs of the future from now until year 2037. Here are some of my notes:

• Example of Windows mobile phone interface
• Apple volume button in earbud cord (I had no idea until watching this presentation there was a middle button)
• Brain interaction (reminds me of phantom limbs) - DARPA (this video covers research in this area)
• DIY markets (INMO: I am bracing myself for this revolution, as I hope it changes mass production, not proliferate more unnecessary products for our environment's sake)
• BMW iDrive
• Future of subscriptions
• Interesting analysis on who are Google's customers? And what are their products?
Google customers: Advertising agencies
Google's products: Us
• Great attention to accessibility (displaying text on slides when signing wasn't appropriate)
--
If you are interested in more ixd/hci principles, check out Jakob Nielsen: http://www.useit.com/papers/heuristic/heuristic_list.html

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