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Interactive projection - dog park

There is an interactive dog park projection at the Columbus Circle subway station closer to the Hearst entrance/corridor. I thought this was clever because I think they are targeting audience from my neighborhood, which is pet-friendly (i.e. many dog owners and dogs). Also, it is nice to see a "green park" in the concrete tunnels of the subway. The interactive installation is sponsored by Beneful. I should check to see if Beneful is sold at Whole Foods in the Columbus Circle mall.

You can choose a dog, and throw tennis balls in the interactive field, and the dogs will fetch the ball. I think there are approximately 3 projectors/screens. I was curious to see many people interacting with this installation during rush hour (see photos below - taken over a couple of days around May 2, 2012).

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Interactive installations sponsored by Beneful.

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Dogs wait for you to play fetch.

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