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May 2012 Archives

May 7, 2012

Interactive projection - dog park

There is an interactive dog park projection at the Columbus Circle subway station closer to the Hearst entrance/corridor. I thought this was clever because I think they are targeting audience from my neighborhood, which is pet-friendly (i.e. many dog owners and dogs). Also, it is nice to see a "green park" in the concrete tunnels of the subway. The interactive installation is sponsored by Beneful. I should check to see if Beneful is sold at Whole Foods in the Columbus Circle mall.

You can choose a dog, and throw tennis balls in the interactive field, and the dogs will fetch the ball. I think there are approximately 3 projectors/screens. I was curious to see many people interacting with this installation during rush hour (see photos below - taken over a couple of days around May 2, 2012).

Interactive installations sponsored by Beneful.

Dogs wait for you to play fetch.






About May 2012

This page contains all entries posted to keeyool.com in May 2012. They are listed from oldest to newest.

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