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Dot Dot Dot, The MFA Interaction Design Lecture Series (School of Visual Art)

mfa_dot3.jpg

Just went to this talk about "interviews" related to research process, which I thought was pretty valuable, and was glad I didn't miss. There were 4 speakers:

Elisabeth M. De Morentin, Illinois Institute of Technology, Institute of Design
She presented some research on the Apple Store Experience, particularly about iPod nano.

Clive Thompson, Contributing Writer for New York Times Magazine and columnist for Wired magazine
He spoke about interviewing the Netflix competition to improve the accuracy of movie recommendation, and the discovery through interview (that six indie movies were causing the algorithmic problem, particularly Napoleon Dynamite).

Jason Severs, Principal Designer, frog design
He presented ethnographic research for a couple of products (e.g. remote control, and Neutrogena Exfoliator device).

Gary Hustwit, Director of Helvetica and currently Objectified (coming out this Spring)
He spoke about replacing the word "interview" with "conversation," which helped people to be more natural (versus over-rehearsed), and the importance of facial cues.

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I believe Adam Greenfield, author of Everyware, Design Director of Nokia, Former Faculty at ITP and Steven Heller (Author and Art Director) will be speaking at the next Dot Dot Dot event.

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I saw a lot of ITP Alumni, including a couple of ITP Faculty (Kate Hartman, Rob Faludi, and Robert Fabricant, also Creative Director at frog)

I wasn't able to attend the first one, but here were the speakers:
Tom Bodkin, design director, New York Times

Jake Barton, founder and principal, Local Projects

Andrew Sloat, graphic designer and videomaker

Christopher Fahey, founding partner, Behavior; forthcoming faculty, MFA Interaction Design

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Check out StartHere, one of the sponsors... They raffled out StartHere notebooks--if you had 3 dots (Dot Dot Dot) on the back of your raffle ticket, you would have won one of these prizes.

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